How A Scion Is Helping Turn Brazil Mega Retailer Magalu Into Digital Powerhouse

Nicknamed "the Amazon of Brazil," Magazine Luiza is one of the country's top e-commerce retailers. Founded by the Trajano family in 1957, "Magalu" has grown into a household name with more than a thousand stores across Brazil. Over the past two decades, Chief Executive Officer Frederico Trajano, a member of the family's third generation, has led the drive to reinvent the mega retailer as a digital powerhouse. Trajano spoke exclusively with Bloomberg's Shery Ahn on Generation Next.
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