In a SuperBowl advertising year marked by an unprecedented number of A-List celebrities, humorous and light tones, and high tech products (including 4 ads for cryptocurrency and references to NFTs and the metaverse) many brands put their best foot forward. As a result, it was difficult to whittle this list down to five, so before listing them, some honorable mentions are in order. While falling short of the top five, Doritos/Cheetos, Google Pixel 6, Uber Eats, Lays, Toyota (”The Joneses”), FTX, Planet Fitness, and Budweiser deserve special mention as strong ads. Here are some hot trends in ads thisyear during the big game thisyear.
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