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August 28, 2021

The billionaire rapper and fashion designer Kanye West will officially be known as “Ye” — a move that could boost his reputation and pad his bottom line. While Ye’s decision to rename himself appears motivated by matters of identity and self-expression, the name change is also likely to serve Ye’s business interests, according to experts in marketing, branding and reputation management.

Read the full profile on Forbes: forbes.com/sites/johnhyatt/2021/08/26/why-kanye-wests-name-change-could-make-him-richer/?sh=44ecb39f34aa

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