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January 4, 2022

Infant formula has seen little change in the past 40 years, despite being a $50 billion global market. While most faux breast milk contains processed ingredients, corn syrup and gums, Laura Katz is using yeast and fermentation to rapidly produce milk that replicates the exact proteins found in actual human milk. “If we can be advancing alternative meat and alternative milk using technologies like precision fermentation, this category deserves that same innovation,” says Katz, whose passion for food began at age 14, when she first entered Food Network competitions. The pre-revenue company raised $25 million in venture capital and is now aiming for the majority of American mothers who use formula.

We published the first edition of the Forbes 30 Under 30 a decade ago, with one clear goal: to identify the new guard, the young innovators, trailblazers and disruptors remaking the world. That first list featured names like Kevin Systrom, whose company Instagram had only seven employees: Lena Dunham, who had yet to debut on HBO's Girls: Daniel Ek, who had just launched Spotify in the U.S.: journalist Ronan Farrow, years before he exposed Harvey Weinstein in the New Yorker: and actor Donald Glover, then mostly known as a cast member in the cult comedy Community.

Much of 2022 was being freshly created by this group back in 2012. Ten years from today, it’s a good bet we’ll all be living in a new world being imagined today by the 600 entrepreneurs, innovators and entertainers that make up the 10th Anniversary class.

Read the full story on Forbes: forbes.com/30-under-30/2022/

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