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January 10, 2022

Everyone has his price, and Pearpop can prove it. This auction site, cofounded by former fashion model Cole Mason and talent manager Guy Oseary, lets social media users bid on collaborations with top talent. A TikTok comment from Snoop Dogg starts at $250, while a video from the DJ Marshmello goes for at least $25,000. Pearpop also has celebrity investors: Amy Schumer, Diddy and Kevin Hart have all contributed to the $20 million the Los Angeles–based startup has raised. “Before Pearpop, there was no way to get someone to collaborate with you at the level of Snoop Dogg,” Mason says. “I just wanted to give everyone access.”

We published the first edition of the Forbes 30 Under 30 a decade ago, with one clear goal: to identify the new guard, the young innovators, trailblazers and disruptors remaking the world. That first list featured names like Kevin Systrom, whose company Instagram had only seven employees: Lena Dunham, who had yet to debut on HBO's Girls: Daniel Ek, who had just launched Spotify in the U.S.: journalist Ronan Farrow, years before he exposed Harvey Weinstein in the New Yorker: and actor Donald Glover, then mostly known as a cast member in the cult comedy Community.

Much of 2022 was being freshly created by this group back in 2012. Ten years from today, it’s a good bet we’ll all be living in a new world being imagined today by the 600 entrepreneurs, innovators and entertainers that make up the 10th Anniversary class.

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