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January 9, 2022

Altogether, the highest-paid TikTok stars collectively earned $55.5 million in 2021, up 200% from the last time we counted up their paychecks, in 2020. And while they’ve focused their attention away from TikTok, they still earn much of their money—typically 30% to 50%–from sponsored content, where a corporation pays for a post advertising their goods on a star’s social media account. As TikTok has grown to over a billion users worldwide, businesses like Amazon, Louis Vuitton and McDonald’s have bought such ads. The TikTok stars can charge as much as a half million dollars for a single post, though most generally earn an average of between $100,000 to $250,00 per post, more than double the rates from that previous list in 2020.

The TikTok-ers understand the audience these advertisers want to reach because they themselves are about the same age. All of these top earners are under 25. Another universal truth about TikTok: There, stardom and money can come and go quickly, as evidenced by three newcomers to this list, Bella Poarch, Avani Gregg and Kris Collins.

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