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April 3, 2022

With buzzwords like Bitcoin, cryptocurrency, NFT and the metaverse becoming part of everyday vernacular, everyone from major corporations to entrepreneurs to the general public is starting to take notice. NFTs (non-fungible tokens), which are one-of-a-kind blockchain assets often connected to a form of digital art, have particularly exploded in popularity over the last year. According to DappRadar, which collects data across several different blockchains, NFT sales reached $24.9 billion in 2021, up from $94.9 million in 2020. As NFTs infiltrate every industry from art to music to real estate, it was only a matter of time before they broke into the food and hospitality sector.

Chotto Matte, the pioneering global Nikkei dining destination with locations in London, Toronto and Miami Beach (and upcoming outposts in Doha, Riyadh, San Francisco and Beverly Hills), recently announced it would release its first NFT this April.

Dubbed “The Founder,” the NFT will be a one-time-release collectible chip card that grants its owner exclusive membership access with an array of bespoke benefits redeemable all over the world. Never-before-seen perks include personal invitations to every Chotto Matte restaurant opening around the world, plus first-class flights and five-star accommodations: an annual distillery, vineyard and premium farm visit: New Year’s Eve dinner invitation for six at any Chotto Matte location: an exclusive at-home experience with the restaurant’s executive chef: two tickets to one major sports event per year (FIFA, F1, boxing, etc.): and more!

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