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November 20, 2021

The cost of this year’s Thanksgiving dinner has soared, but smart shoppers have options.

It’s been a wild year for rising food prices, thanks to inflation, trucking shortages and supply chain breakdowns. Heading into the most important food holiday of the year, those pressures have recently pushed up some Thanksgiving ingredient prices by double-digits over last year’s costs.

But it’s not all bad. Consumers are actually spending 18% less on turkey this year, while the cost of white potatoes has dropped overall. That’s based on a NielsenIQ scan of actual prices at supermarkets nationwide for the 30 days leading up to Nov. 6. NielsenIQ sources price data directly from the majority of retailers in the U.S.

Source: NielsenIQ price data as recent as Nov. 6

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