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February 28, 2022

When building a brand from the bottom up, it's not uncommon to struggle to manage social media marketing on top of it all. These three panelists discuss how they handled virality in the early stages of their companies and how they directed the attention in ways that impacted their ROI.

This panel is moderated by Adriana Arce, artist manager at REBEL, and features Anna Lee, cofounder of Lioness, Fisayo Longe, founder and Creative Director of Kai Collective, and Lizz Warner, founder and CEO of Viral Video and video-first dating app, Gleam. Shot during the Forbes Under 30 Residency at the Hamilton Princess in Bermuda.

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