Caulipower’s founder and CEO Gail Becker quit her job in 2016 to start a frozen food company specializing in gluten-free crusts. Now at 57, she’s worth $245 million.
A broadcast journalist in the late 80s, who had eventually worked her way into a job as a communications strategist at Warner Bros, she quit her public relations job in 2016 and started her food business, Caulipower, at age 52. Becker’s Los Angeles-based Caulipower had estimated revenue of $100 million last year. The company’s products are in the freezer department in 25,000 stores, including Target and Kroger, and it has a more than 50% share of the still tiny cauliflowerpizzacrust category in U.S. grocery stores.
It’s all enough to land Becker, now 57, a spot on Forbes’ seventh annual ranking of America’s Richest Self-Made Women with a net worth of $245 million, thanks to her estimated majority stake in her second act: Forbes values that company at $500 million. Becker, who declined to be interviewed for this story, would not comment on the valuation.
Read the full profile on Forbes: forbes.com/sites/chloesorvino/2021/08/05/how-a-former-pr-executive-built-a-500-million-brand-around-cauliflower-pizza-crust/?sh=3a0910f122c0
Subscribe to FORBES: youtube.com/user/Forbes?sub_confirmation=1
Stay Connected Forbes newsletters: newsletters.editorial.forbes.com Forbes on Facebook: fb.com/forbes Forbes Video on Twitter: twitter.com/forbes Forbes Video on Instagram: instagram.com/forbes More From Forbes: forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.